Organizational pages are interesting on facebook. Currently I am a fan of UNT Media Library, Texas, Target, Inappropriate Giggling, Mexican Food, Sarcasm!, Not being on fire, BORDERS BOOKS & MUSIC, Hugs, sleeping, Reading, NPR Marketplace, {Jane Austen}, Buddha, and Nine Inch Nails.
As you can see only5 of those could actually be considered an "organization" by any real standards. So should my library be right next to giggling or sarcasm? I think if it done right, absolutely yes. Because you are going where the people are. Borders does this really well. They have videos, free content, including recipes and free chapters of books. This makes me want to shop at Borders when I would really have gone to Barnes & Noble before. So why am I a fan of Borders and not B&N on facebook? It is because one of my friends was a fan and it suggested that I be a fan. That is the only reason I am a fan of any of these things because I wouldn't purposefully go out and look for Borders or Target. But there it was on one of my friends pages and one click added me. Simple. Easy. Viral Marketing.
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